Building customer loyalty is one of the most challenging tasks for a business, regardless of whether it is a new or an already established one.

Nowadays, we are living in a world of “consumerism”, but what has evolved is that customers also need business relationships.

Once they purchase, that doesn’t necessarily mean that they are done with you, or are they?

In this article, you will find out excellent tactics that will help you build and maintain consumer loyalty, so we recommend you stick with us for a few minutes!

#4 Present Your Company Values – and Stick To Them

Customers are already bored from hearing things like “We value our customers”, and “You can trust us”. Such slogans are overly used, and in order to build customer loyalty, you have to be honest.

What happens in practice is, that numerous companies can’t deliver what they promise. So, what you should do is stop overpromising and under-delivering. Instead, do the opposite thing and offer more than what you promise.

That’s a great start for building customer loyalty.

When it comes to the company values, you should stick to them religiously. Why? Because if your business doesn’t do this, then customers will know what’s going on.

Later, the negative “word of mouth” will spread and that will be the beginning of the end of your company. Keep things simple,  reflect your company’s values in the relationships with your customers, and you will be authentic!

#3 Ask For Feedback

Customer feedback is essential to keep in touch with your customers because you can use that information for future decision-making.

Sometimes that feedback may be negative, or positive, but what matters the most is that you should listen.

Be sure that you can spend a large fortune to market research your market. But if you exclude this important segment you won’t yield the benefits. It is a cheaper and more reliable option as well.

From time to time, do not hesitate to send surveys where you ask your customers for feedback. Or, simply an e-mail where you leave a room for customers to explain their opinion regarding your product/service.

Last but not the least, never ignore the complaints. Never. The reason is very simple as well – this will increases the chances for customers to churn.

A great example of a company that ignored the feedback of its customers is MoviePass.

Once you allow these things to happen, you won’t have trouble building customer loyalty.

#2 Be Transparent

One of the ways to increase the chances of customer loyalty is to be as transparent as possible. Be open to them, understand their needs and preferences, and value them each and every moment.

At the same time, be transparent with your products and offers. Write detailed information, never mislead them or publish “clickbait” marketing campaigns.

There’s a saying “fool me once, shame on you; fool me twice, shame on me”. If you’re not sincere with your customers, then you won’t build customer loyalty. Oh, and you won’t have any customers at all.

Speaking of the benefits, transparency will deliver you plenty of them, of which the most important are going to be the retention and the profit!

#1 Deliver Superb Customer Service

Investing in a group of dedicated and skilled call agents will have a tremendous impact on building customer loyalty. However, standards should always be set high, as well as the quality of the service. 

Additionally, as the base of your customers starts to increase, so should the response time of your company. Nobody wants to wait for too long, not in the 21st century where people are living highly-dynamic lives.

Nowadays, your brand should offer quality customer service on multiple channels, whether that’s through e-mail, social media, phone, etc. So, identify which channels bring you the most inquiries and respond adequately.

The whole point of a customer service department is to offer a pleasurable customer experience that will give your brand a whole new dimension in the future.

If your business fails to meet the demands of the customers or delivers sluggish support, then that’s the recipe for a failure. A great case that depicts such failure is Dell Hell.

But, somehow they have managed to change their approach, and the end results were good. In case, they didn’t change anything, today we wouldn’t have this company. You got the point.

Conclusion

We hope that you’ve found the first part of this series highly informative and interesting. If it’s so, please do not hesitate to reach us and leave a comment along with your opinion regarding this topic!

Follow our blog in the future as well, because you will have an opportunity to read a wide variety of topics in this industry!